Maiden Voyage

Dear reader - thanks stopping here and taking a minute to let me tell you a bit about me and why I'm here blogging.

Over the last 90 days I've embarked on what I hope will be a life and career changing journey. Leaving the security of an executive position at a well respected firm - and deciding to create boutique consulting practice - allowing me to share over 20 years of IT Channel, Sales, Marketing & Operations expertise with a broader range of customers - and in the process creating business that allows for collaboration and partnerships with a number of brilliant friends and associates who I've met over the years. Each bringing the right set of knowledge and expertise - at the right time - to help customers at any stage of their business: start-up to turn-around.

While I have great skills and experience - I realized that I was NOT up to speed on customer and business trends in the "Social Media" space. Beyond email & web...I didn't have "time" for other social media sites and saw them as simply "social". Well...I sent myself back to school. I've just completed an intense 8 week course with the Social Media Academy http://www.socialmedia-academy.com/. Big investment in time and $$$ - but well worth it.

My business plan and go-to-market thinking is changing dramatically based upon this. Unfortunately - the world of social media is still really the wild west - and there are plenty of snake oil salesmen/women out there - but, I now believe 100% engaging with customers in the social media space will be transformational for many businesses. I also believe that social media will lower the price of entry for new competitors to capture customer attention and $$$ away from legacy businesses that stick with legacy go-to-market models.

So...join me on this journey - share your thoughts & experiences. Look for future posts on social media...the IT Channel...struggles & wins of a small business owner...life. It's just another perspective.

Cheers - Lisa.